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Little Wheels Approach

Understand the "why" behind Little Wheels: our development-first approach to screen time, ad-free design, and how we build apps for toddlers.

18 articles

Every design decision in the Little Wheels apps traces back to a position: no ads, no subscriptions, offline by default, and screen time that ends on its own. These articles explain those positions instead of just asserting them.

If you want to know why we charge $4.99 once when everyone else charges monthly, or what COPPA compliance actually means for your kid's data, start here.

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