Privacy Policy for the Little Wheels Website

Last Updated: July 14, 2026

1. Introduction and Scope

Welcome to Little Wheels! This Privacy Policy applies exclusively to the information collected through our website, littlewheels.app (the "Site"). It explains how Record Creative Co., LLC ("we," "us," or "our") collects, uses, and protects your information when you visit our Site.

This policy DOES NOT cover our mobile applications. Our apps, "Little Wheels: Talk & Listen," "Little Wheels: Create & Play," and "Little Wheels: Feel & Connect," are governed by a separate, strict App Privacy Policy, which confirms they collect zero personal data.

2. Information We Collect

We collect information in two ways: information you provide directly to us and information collected automatically through your use of the Site.

A. Information You Provide to Us

We collect personal information only when you voluntarily provide it to us through forms on our Site.

Email Address: We may collect your email address if you choose to:
- Subscribe to our newsletter
- Join a waitlist for upcoming products (such as our Android app)
- Download free resources (such as printable activities)
Purpose: We use this information solely to send you the updates or resources you requested, such as product news, launch announcements, free printables, and parenting tips. You can unsubscribe at any time.

B. Information Collected Automatically

When you browse our Site, we use privacy-focused analytics tools to collect non-personally identifiable information to help us improve our user experience.

Analytics Data: We use Google Analytics 4 to understand website traffic and user behavior. We have configured it with the following privacy-enhancing features:
- IP Anonymization: Your IP address is anonymized before it is stored.
- Ad Personalization Disabled: We have disabled all advertising and remarketing features.
Usage Details: This includes which pages you visit, how long you stay on them, and what links you click.
Web Vitals: We collect anonymous performance data (e.g., page load speed) to monitor and improve our Site's technical performance.

3. Cookies and Tracking Technologies

Like most websites, we use cookies and similar technologies to help our Site function and to gather analytics.

What are Cookies? Cookies are small text files stored on your device that help a website remember information about your visit.
Google Analytics Cookies: These cookies help us analyze website traffic, such as distinguishing between new and returning visitors. These are statistical cookies and do not track you across other websites.
Functional Storage (Local & Session Storage): We use browser storage to improve your experience. For example, if you close our newsletter pop-up, we use sessionStorage to remember not to show it to you again during that visit. If you subscribe, we use localStorage to remember not to show it to you on future visits.
Your Choices: You can control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our Site.

4. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services: To send you newsletters and updates if you have subscribed.
To Improve Our Site: To analyze usage trends, monitor performance, and improve the Site's design, content, and user experience.
To Communicate: To respond to inquiries if you contact us directly.

5. Third-Party Services

We use a limited number of third-party services to operate our Site.

Google Analytics: As described above, for website analytics.
Email Marketing Platform: To manage our newsletter and waitlists, we use a third-party email marketing service. When you subscribe, your email address will be shared with this provider for the sole purpose of sending you the communications you requested. You can unsubscribe at any time via a link in every email.
Social Media Platforms: Our Site includes links to our pages on third-party social media sites (like Twitter and TikTok). If you click these links, you will be taken to their websites, which are governed by their own privacy policies.

6. Data Security

We implement reasonable administrative and technical safeguards to protect the information we collect. However, no electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Privacy Rights (GDPR & CCPA)

You have certain rights regarding your personal information. Depending on your location, these may include:

Right to Access: You can request a copy of the personal information we hold about you.
Right to Deletion: You can request that we delete your personal information (e.g., your email address from our mailing list).
Right to Opt-Out: You can unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in our emails.

To exercise these rights, please contact us at privacy@recordcreativeco.com.

8. Children's Privacy

Our Site is intended for a general audience of parents and guardians and is not directed at children under the age of 13. We do not knowingly collect any personal information from children via our website. For information on the privacy of our child-directed mobile apps, please see our App Privacy Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Website Privacy Policy, please contact us:

Email: privacy@recordcreativeco.com
Phone: (704) 607-4458
Mail: Record Creative Co., LLC, 1209 Mountain Road Pl NE Ste N, Albuquerque, NM 87110