CONTENT STRATEGY OVERVIEW (LLM VERSION)
======================================

PURPOSE
-------
You are helping maintain and expand Little Wheels content without breaking SEO, cluster ownership, or money keyword rules.

This file tells you:
- How Little Wheels is positioned.
- What content clusters exist and what jobs they do.
- Where to look for money phrases and keyword ownership.
- Which documents to follow when creating or updating pages.

If anything here conflicts with a newer version of `docs/seo-system.md` or `FOCUSED_KEYWORD_STRATEGY.md`, those files win.

POSITIONING SNAPSHOT
--------------------
Little Wheels is a **vehicle-themed speech and creativity universe for ages 2–6**, built for parents who want:
- Offline-first, ad-free, one-time-purchase apps (no subscriptions).
- Vehicle-obsessed kids to build real speech, language, and creative skills.
- Calm, low-stimulation screen time that feels like learning, not babysitting.

Core safety / trust pillars ("Little Wheels Family Pledge"):
- 100% offline-first
- Zero ads
- One-time purchase
- No tracking or data collection
- No external links
- No social features

For deeper strategy / competitors:
- docs/competitive/COMPETITIVE_STRATEGY_MASTER_PLAN.md
- docs/competitive/COMPETITOR_SEO_PLAYBOOK.md
- docs/competitive/NEW_PAGE_IDEAS.md

CONTENT CLUSTERS (HIGH-LEVEL MAP)
---------------------------------
Every URL must belong to exactly ONE primary cluster. Cross-linking is allowed, cloning the same keyword+intent is not.
Operational rules and tie-breakers live in: docs/seo-system.md §4b.

Clusters:
1) /apps
   - Job: Sell the Talk & Listen and Create & Play apps.
   - Owns: App value props, feature comparisons, trust & safety.
   - Key files: client/src/pages/apps.tsx, talk-listen.tsx, create-play.tsx

2) /intents
   - Job: Capture high-intent money queries ("best X app", "no-subscription speech app", "offline toddler apps").
   - Owns: Primary money phrases from FOCUSED_KEYWORD_STRATEGY.md and client/src/seo/keywordMap.ts.

3) /learn
   - Job: Articles, guides, research, parent stories.
   - Owns: "how to", "guide", "ideas", deep problem/solution explainers.
   - Data: client/src/data/articles.ts

4) /vehicles
   - Job: Vehicle education and the 100-vehicle universe.
   - Owns: "what is", "facts", "types of", vehicle vocabulary queries.
   - Data: shared/vehicles-data.ts

5) /printables
   - Job: Download/utility intent ("I need an activity now").
   - Owns: Queries with free/printable/worksheet/coloring/activity-pages modifiers.
   - Data: client/src/data/printables-enhanced.ts

6) /faq
   - Job: Short, reusable Q&A for recurring questions.
   - Owns: Canonical 2–4 sentence answers that can be reused across journeys.

7) /compare
   - Job: Head-to-head comparisons and alternatives.
   - Owns: "X vs Y", "alternative to", competitor-name queries.

KEYWORD & MONEY-PHRASE OWNERSHIP
--------------------------------
Primary sources of truth:
- FOCUSED_KEYWORD_STRATEGY.md
- client/src/seo/keywordMap.ts (auto-generated from FKS)

Rules to follow:
- If a phrase is a **Primary Money Phrase** or mapped in keywordMap.ts, its primary implementation usually belongs on:
  - /apps, /talk-listen, /create-play, /intents/*, and sometimes /compare/*.
- /learn/* and /printables/* MUST NOT:
  - Use those money phrases as exact H1 or <title> when an /intents or /apps page already owns them.
  - Present themselves as the canonical "best X app" or "Y alternative" answer.
- /learn and /printables can support those topics with guide / activity angles but must:
  - Change the H1/title wording.
  - Link to the owning /intents or /compare page instead of competing.

For keyword boundaries across vehicles, learn, and printables:
- docs/SEO_KEYWORD_BOUNDARIES.md
- docs/PRINTABLES_SEO_INTEGRATION.md
- docs/VEHICLE_PRINTABLES_COORDINATION.md

ROADMAP & PLANNING DOCS
------------------------
To decide WHAT to build next and where it lives:
- CONTENT_MAP.md — planned hubs, clusters, and articles.
- docs/competitive/NEW_PAGE_IDEAS.md — competitor-inspired page ideas with priorities.
- docs/competitive/COMPETITIVE_STRATEGY_MASTER_PLAN.md — Blue Ocean strategy and battlegrounds.
- docs/competitive/COMPETITOR_SEO_PLAYBOOK.md — detailed competitor patterns.
- MISSING_VEHICLES_IMPLEMENTATION_PLAN.md — plans and targets for vehicle coverage.

EXECUTION DOCS (HOW TO BUILD PAGES)
-----------------------------------
Once you know the keyword and the cluster, follow these:

UNIVERSAL WORKFLOW
- docs/NEW_PAGE_CHECKLIST.md
  - Part 1.2: Discovery & Cannibalization Check
    - Classify query and choose ONE cluster using seo-system.md §4b.
    - Search for existing coverage in articles.ts, printables-enhanced.ts, vehicles-data.ts, App.tsx.
    - Check FOCUSED_KEYWORD_STRATEGY.md + keywordMap.ts for money-phrase ownership.
    - Decide update vs new URL. Do NOT create silent duplicates.

CLUSTER-SPECIFIC CHECKLISTS
- /learn articles → checklists/BLOG_POST_CHECKLIST.md
- /printables pages → checklists/PRINTABLE_CHECKLIST.md
- SEO/AEO and indexing for any URL → docs/SEO_AEO_INDEXING_CHECKLIST.md

SEO & CONTENT SYSTEM
- docs/seo-system.md — canonical SEO/content system, including:
  - §4b Content Clusters & Ownership Map (MUST follow).
  - Money keyword guardrails and ambiguous-query tie-breakers.
- SEO_STANDARDS_AND_CONVENTIONS.md — content structure, AI/LLM standards, and quality bars.
- INTERNAL_LINKING_STRATEGY.md — pillar/cluster internal linking model.

RECOMMENDED ORDER FOR LLMS
--------------------------
When an LLM is asked to plan or create content:

1) Read:
   - docs/CONTENT_STRATEGY_OVERVIEW.md

2) Then enforce cluster and keyword rules using:
   - docs/seo-system.md §4b
   - docs/NEW_PAGE_CHECKLIST.md §1.2
   - FOCUSED_KEYWORD_STRATEGY.md + client/src/seo/keywordMap.ts

3) Choose the right execution checklist:
   - BLOG_POST_CHECKLIST.md for /learn
   - PRINTABLE_CHECKLIST.md for /printables
   - SEO_AEO_INDEXING_CHECKLIST.md for all URLs

4) Never create a new URL that:
   - Conflicts with FOCUSED_KEYWORD_STRATEGY.md or keywordMap.ts.
   - Clones an existing page’s **core keyword + intent**.
   - Ignores the cluster ownership rules in seo-system.md §4b.

CONFLICT RESOLUTION RULE
------------------------
If different docs or instructions ever disagree:
- seo-system.md §4b + FOCUSED_KEYWORD_STRATEGY.md are the top priority.
- Checklists (NEW_PAGE_CHECKLIST, BLOG_POST_CHECKLIST, PRINTABLE_CHECKLIST, SEO_AEO_INDEXING_CHECKLIST) must be kept consistent with them.